Using Email Captures to Increase Your Sales Leads

28 Oktober 2008 at 16:39 | In Tak Berkategori |
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To capture means you are obtaining and at the same time storing external data that you can access and use in the future. There is even now a thing called email capture, which is a good Internet strategy to establish your opt-ins. What are the different methods of email capture?

If you are keen on increasing the sales of your web business, start securing the email addresses of potential clients. You can afterwards send follow-up emails to attract them to visit your website all the more.

So how do you do email capturing?

There should be a script in your website like a pop up box that comes with free offers. This is an Internet marketing tool to get online visitors to sign up once he or she clicks “ok”. Once it is clicked, the software will be activated to capture the email address of the user. You can now start to send your promotions through the captured email.

Getresponse or Aweber are two good email list building services that give you HTML code. You simply add HTML code in your websites and from here you can start gathering prospects’ names and emails. Save and upload your html code to your server. You can then install a mailing list script on host server. Use autoresponder services to spare you from technical hassles.

When you capture email addresses, it is better to create a separate web page entirely for this purpose alone. This way, you can better design the email capture page for the ease of use of customers. Visitors will appreciate a personal “thank you” page with the same design after going through the set-up.

The following are some ways to capture email addresses:

Persuade online visitors to avail of your free e-zine. They appreciate receiving freebies as token for their participation.

Have an e-book available on your site for free download, which your target audience can use.

Include free contests on your sites that visitors will enjoy playing. This is one way you can gain the contact information of those who want to join and they will be in your database of potential customers.

Surveys also help where online visitors can answer polls and questions.

You can also offer question and answer portion in your website informing them to expect response in one or two days.

Offer an affiliate membership for free that your customers can enjoy. Have them fill up an order form so they can receive materials and even commission for their every sale.

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